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How Validity’s Customers Are Turning Improved Email Performance Into More Revenue

Appbuddy

Many of those senders have shared their success stories as guests on Validity’s packed webinar calendar. Here’s a recap of some of our favourite take-outs: Dan Goran, Product Manager at Expedia Group shared in our “Why Email Data Quality Matters” webinar that it’s business-critical to have the right customer data platform.

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GDPR lawful data processing – why is insight so important? [Here’s Why]

Artesian Solutions

For example, a customer that previously downloaded a white paper or ticked the box to receive further information after a webinar or conference cannot be assumed to have “opted-in”. The customer risked unwittingly exposing themselves by not informing their insurer about this significant change in circumstance.

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