The Appliance of Email Science: Consumer Appliances Poised for a Strong Peak Sales Season
Appbuddy
NOVEMBER 18, 2021
For example, UK online retailer AO World saw sales increase by over 60 percent in 2020, and is now pouring those profits into improving their brand awareness and conversion rates. Expect email to remain a strong channel. Since email drove 20 percent of holiday web traffic in 2020, this channel should be a priority.
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