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Cold Call vs. Cold Email: Which Tactic Yields Better Results?

Autoklose

Another plus lies in the fact that there are no gatekeepers that will stop them from reaching a decision-maker. The most straightforward answer to this question would be to call when you want to get a direct response right away. Still, if you have a valid email address, your email will reach the decision-maker.

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Why ABS is Even More Critical During COVID-19

Crunchbase

Sales and marketing teams then come together to develop an integrated and personalized strategy to target those accounts and reach out to specific contacts and key decision-makers, who, being more familiar with the product you are trying to sell, are more likely to respond.

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The Definitive Guide to Sales Lead Qualification

SalesHandy

It is directly responsible for feeding your pipeline with high-quality leads that eventually close. Here, your focus should be to pick the decision-makers who are looking for a quick purchase. The channel from where the lead originated should also be taken into consideration, for eg., Cold Emails, Landing Page, etc.

article thumbnail

The Definitive Guide to Sales Lead Qualification

SalesHandy

It is directly responsible for feeding your pipeline with high-quality leads that eventually close. Here, your focus should be to pick the decision-makers who are looking for a quick purchase. The channel from where the lead originated should also be taken into consideration, for eg., Cold Emails, Landing Page, etc.