Channels Demand Generation Facebook Gatekeeper 
Hubspot Sales
AUGUST 21, 2023
You’ll have three variables to test: the channel you advertise on, the audience you target, and the message you share. Possible paid digital ad channels might be LinkedIn, Google Ads, Facebook, and Twitter. Test the various channels and continue advertising on those showing high conversions. Next, optimize your audience.
Hubspot Sales
NOVEMBER 21, 2018
Gatekeeper: Blocker in getting a product implemented or approved. You’ll have three variables to test: the channel you advertise on, the audience you target, and the message you share. Possible paid digital ad channels might be LinkedIn, Google Ads, Facebook, and Twitter. The Channel Model. Buyer: Owns the budget.
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Sales Hacker
JANUARY 24, 2018
What are your biggest demand generation challenges? Identify channels where your prospects are active. Using this approach, I generated my first three clients. You should constantly be testing new approaches, especially when using saturated channels like cold email. Facebook Groups.
Sales Hacker
MARCH 2, 2020
Shanks has trained and advised 100’s of companies on SPEAR Selling to increase sales pipeline in all types of sales functions (inside sales, field sales, customer success, channel sales). The book reveals today’s new breed of Chief Executive Buyers, the channels they use, the value narrative you need, and the mix of methods that works.
Tony Hughes
MARCH 13, 2018
If you're a sales person, sales manager or CEO that aspires to greatness this year and leveraging the new channels to book major revenue, remember that it's not just about social selling – it's about advanced strategic social selling ! Build out a YouTube channel of customer testimonials. Tactics without strategy are a fool's errand.
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