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25+ Account-Based Marketing Tactics & Software Solutions

LeadBoxer

Source This isn’t easy to do manually, but some vendors exist that can help compile lists for you, including ReachForce. ReachForce can enrich your contact data and validate it for you, so your CRM will never be clogged with defunct contacts. For example, pair a CMO at your organization with a CMO at the prospective company.

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Why ABS is Even More Critical During COVID-19

Crunchbase

Source: Reachforce & Marketo . Do you have the internal resources necessary to target accounts through multiple channels and touchpoints? Why is account-based selling more effective than other sales strategies in a fluctuating market? Are the accounts you’re targeting large enough to deliver significant ROI?

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Sales Says Your Leads Suck: Here’s What To Do About It

SugarCRM

In fact, ReachForce has found that sales ignores 50% of marketing leads. For example, you might have a list of criteria (such as company size and revenue) that you run through for each new lead to determine whether or not they’re qualified. For example, you might identify leads as decision-makers, influencers and so on.