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TSE 1281: Salespeople Love / Hate Relationship With CRM and How To Get Value From It

Sales Evangelist

He started his software sales career with Siebel System, the first enterprise CRM and from there, Kevin spent 11 years at SAP and due to an acquisition, also spent time with Oracle. What is a CRM? Starting with Siebel Systems, Kevin hasn’t seen much change in CRMs. The forecast directly impacts the operating plan of the company.

CRM 52