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Account Based Prospecting: Build a Machine for Prospecting

LeadFuze

Account-based strategies are personalized, multi-channel and high value opportunities. A strategy is useless without the appropriate tools to support it. Multi-channel marketing is about using all the available networks to reach as many people as possible. That has only been in this role for less than 1 year. Usage (e.g.,

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Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey

SBI

With this acquisition, Seismic strengthens its ability for marketers to deliver personalized and compelling content throughout the entire customer journey and across all channels. Allego offers a comprehensive suite of learning, content and collaboration tools designed for access where salespeople spend their time – on their mobile device.