The Definitive Guide to Lead Generation: 6-Steps to a Winning Lead-Gen Process
Sales Hacker
SEPTEMBER 2, 2019
You do that by simply making enough touches in enough different channels to be noticeable. How can you really optimize each piece to ultimately maximize the lead generation strategy? You may have your favorite channel or tools, but it’s important to use everything at your disposal. For example: Live events. Direct mail.
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