What is Your Company’s DNA?
Sales and Marketing Management
FEBRUARY 12, 2018
Not chemical, biological DNA, of course, but what I call corporate DNA. Our conversation with you and your team wasn’t a marketing discussion,” said Scott Anderson, CMO of Sitecore, a content management software company. “It So who are you? And how do you figure that out? In short, they have DNA. It was a business discussion.”
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