Remove Churn Remove Construction Remove Insurance Remove Referrals
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How to Drive Business Growth Using Net Promoter Score

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Follow up with detractors to reduce customer churn. Leverage promoters to generate more sales referrals. Statistics prove that business referrals are an inexpensive and effective way to generate new business ( source ): When referred by a friend, people are 4x more likely to make a purchase.

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How to Drive Business Growth Using Net Promoter Score

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Construction & Engineering: 45. Insurance: 42. Let’s explore four different methods: 1. Follow up with detractors to reduce customer churn. Leverage promoters to generate more sales referrals. Customers acquired through referrals have a 37% higher retention rate. Professional Services: 58. Retail: 54.

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