Sales tactics encyclopedia: 15+ strategies for prospecting, qualifying, and closing
Nutshell
AUGUST 27, 2018
Prospecting is the process of finding and reaching out to potential customers for your business. It’s typically an outbound marketing method that salespeople or sales development reps (SDRs) are tasked with. Routine prospecting activities include cold calling , cold emailing , or following up with a lead that has gone cold.
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