How Much Should You Invest in Sales and Marketing as a Percentage of Revenue?
Tony Hughes
MAY 12, 2019
They invest only 14% of revenue and have only 12% of their people working in sales and marketing. Salesforce and NetSuite are the most relevant with WiseTech added to this illustration by me with Graham's permission.risen. TH: What's the secret to your growth given the relatively low investment in sales and marketing?
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