Why Did I Lose the Sale? 6 Win-Loss Analysis Questions
HeavyHitter Sales
MARCH 22, 2012
As the customer, you are going to meet with multiple vendors, watch their presentations, and read their marketing collateral. This proprietary information is only reveled when you have an internal spy. Did I truly know the decision-maker’s motivations and values? However, you will select only one product. 5.
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