5 Ways to Build Customer Loyalty

The 1to1 Media Blog

Only 25 percent of customers feel "very loyal" to their preferred brands, according to Tim Suther, chief customer and strategy officer at Acxiom. Worse, 25 percent feel no loyalty at all. How can companies build customer loyalty in this time of customer promiscuity? During his presentation at Loyalty 360's Loyalty Expo 2012 this morning, Suther offered these five tips: There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog.

Why Did I Lose the Sale? 6 Win-Loss Analysis Questions

HeavyHitter Sales

I’ve had the privilege of conducting “Win/Loss/No Decision Sales Cycle Analysis Studies” for leading companies including IBM, EMC, ATT, Acxiom, and PayPal.

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Why Your Business NEEDS Email Marketing

Inside Campaigner

A survey by Acxiom revealed that 73% of respondents still prefer receiving emails from companies and businesses rather than private messages, direct mail, text message or even a combination of channels.