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Get Peace of Mind: A Final Look at Your GDPR Compliance Checklist (24 Steps)

Sales Hacker

16) Budget – Have you allocated the required budget and tools for sustained compliance? GDPR Impact On Sales & Marketing. Because sales and marketing have integral customer-facing components, the impact of GDPR for salespeople and marketers cannot be overstated. GDPR Strategy.

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Seamless Lead Handoffs Are Possible… If You Know Your Buyer’s Engagement Journey

SalesLoft

A sales lead handoff is the point at which a lead– whether a brand new prospect or an existing customer ripe for expansion – is transferred from one person on your team to another. Think marketing to sales development representative (SDR), SDR to account executive (AE), AE to account manager (AM), or AM to customer success manager (CSM). .