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How to Build a Brand Ambassador Program for Your Business

SugarCRM

A brand ambassador is someone representing and advertising your company to help build a positive embodiment of your business’s identity. They’re the people who know and understand your company and its offerings from top to bottom. Plenty of companies invest in a formal ambassador program. Keep Training Your Customers.

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Fuel Growth Podcast: Placing Customers’ Needs First in Sales

SugarCRM

Companies need to focus on every step by putting themselves in the customers’ shoes. It’s saying, ‘Make sure that we reach the targets, whether that be revenue, growth target, or whatever it may be, make sure we reach these targets but to do so, we need to do X, Y, and Z’ and incentive X, Y, and Z.