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How to use email marketing software to turn subscribers into legit B2B sales leads

Nutshell

There are many ways to add new email contacts to your sales database, but it can be tough to convert those contacts into actual leads and customers. Another great way to introduce new leads to your email list is by letting them know what kinds of email content they can expect to see from your brand in their inboxes.

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How to Personalize Your Email Through List Segmentation

Connext Digital

For instance, you can use industry slang or jargon in your email subject lines and content for each segment. This can be tedious to categorize, but this level of personalization can be worth it if it means tapping into the right people who are in the midst of their buying journey. By content consumption. By user behavior.

Segment 49
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How to Personalize Your Email Through List Segmentation

Connext Digital

For instance, you can use industry slang or jargon in your email subject lines and content for each segment. This can be tedious to categorize, but this level of personalization can be worth it if it means tapping into the right people who are in the midst of their buying journey. By content consumption. By user behavior.

Segment 40
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Complete List of 2009 Selections from 30 Web Tools in 30 Days

Fill the Funnel

Remember, if you are registered (click on the orange Register for Updates button on the upper right hand side of the blog) you will receive the full eBook of the 2009 Web Tools and the 2010 edition when it is available later this year. Constant Contact. ©2012 Fill the Funnel. Brainshark. MyWayInteractive. InsideView.

Jigsaw 74
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The complete guide to writing much better marketing emails

Nutshell

Through innovative software , contacts and their behaviors can be tracked and segmented, dramatically boosting the effectiveness of a well-executed email marketing strategy. How are marketing emails different from sales emails? Ben Goldstein, Head of Content and Communications at Nutshell. Skip ahead: What is email marketing?

Marketing 143