All the things marketers can (and should) be doing with a CRM
Nutshell
JANUARY 30, 2020
A finely-tuned CRM tracks and utilizes all of the tiny pieces of data generated by prospects all the way from the tippity-top of the funnel until the moment they sign that sweet, sweet contract. If a prospect isn’t clicking anything, they might not be a solid lead. Incentives can be extremely lucrative when implemented correctly.
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