Zoominfo

SEPTEMBER 18, 2018

Example : A prospect fills out a form on a landing page for a new security software. Yet, the prospect immediately starts to see ads for that product when scrolling through their personal Instagram feed. Annoyed with the constant contact, the prospect leaves a negative comment on the brand’s social media pages.

Marketing 206

Marketing Demographics Campaigns Social Media 206

Nutshell

JANUARY 30, 2020

A finely-tuned CRM tracks and utilizes all of the tiny pieces of data generated by prospects all the way from the tippity-top of the funnel until the moment they sign that sweet, sweet contract. If a prospect isn’t clicking anything, they might not be a solid lead. INTGRATION. Take the grunt-work out of email marketing.

Top of Funnel 155

Top of Funnel CRM Webinar Metrics Marketing 155

Nutshell

NOVEMBER 25, 2020

The audiences and content will vary based on context, but the ultimate directive of email marketing remains the same: Send emails to your non-customer audience that will interest them enough to turn them into engaged prospects. See also: The Complete Guide to Researching Sales Prospects. Email marketing for active prospects.

Marketing 143

Marketing Webinar Metrics Email Marketing Top of Funnel 143