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Building a Sales Enablement Practice: An Interview with Allego’s Mary Charles

Allego

I taught other people what I knew from my sales role and then went back in the field again. I did outside sales, then came in and taught other people. “When I moved to UNICA my role was sales ops. When that role ended up being too big for one person, I had a choice and I decided to focus on sales enablement.”

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Complete B2B Sales Guide for Modern Sellers

Vengreso

Gone are the days when B2B sales were about making a hundred cold calls a day or visiting clients in person. Also gone are the days when ideal customers from your target companies are knocking at your sales team’s doors in droves. We’re going to help you also understand the B2B sales processes, strategies, and more.

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Choosing the Right Sales Motion for Your Business (28 Real-World Examples)

Sales Hacker

The best sales teams don’t just sell — they keep customers happy and drive serious upsell, cross-sell, and expansion revenue. They do this by first identifying and focusing on the sales motions that are best for their product, team, and customer. Inside sales. Low-touch sales. Tuuk: $180k ACV and $360k ARR.

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The Best Sales Glossary for Sellers

Mindtickle

Sales Terms A - D F - M N - R S - Z Account-based selling A strategic approach to sales that focuses on targeting and engaging specific high-value accounts with personalized and tailored messaging. It involves the sale of products, services, or information directly to end-users or customers for their personal use or consumption.