article thumbnail

An Open Letter to Social Sellers Everywhere

Tony Hughes

Think of Twitter as the spokes, the amplification that used to be encapsulated as Direct Response Marketing or e-mail blasts. To use these constructs powerfully requires responsibility. LinkedIn Sales Navigator is like the most advanced cell phone in the world. It's Google Glass.

article thumbnail

Busting the myth! Advertising is the same as marketing 

Salesmate

Marketing, by definition, includes advertising, public relations, promotions, events, direct response and all things digital (marketing). Advertising includes: Direct mail Newspapers Magazines Radio/podcasts Internet Television. Is advertising the same as marketing? Let’s hear from the experts . Kent Lewis . Your Marketing Plan.

article thumbnail

Busting the myth! Advertising is the same as marketing 

Salesmate

Marketing, by definition, includes advertising, public relations, promotions, events, direct response and all things digital (marketing). Advertising includes: Direct mail Newspapers Magazines Radio/podcasts Internet Television. Is advertising the same as marketing? Let’s hear from the experts. Kent Lewis. Your Marketing Plan.