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Website Activity: The Tools and Tactics to Track It

Hubspot Sales

Ultimately, tracking website activity lets you know your prospects and leads better. It can shape better-constructed buyer personas and offers insight into areas for improvement and opportunities you're yet to explore. Google Analytics. Image Source. Price: Free. Image Source. Leadfeeder. Price: Free plans available.

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Breaking Into Marketing Without a Degree: A Guide

LeadFuze

Luckily, both offer free training courses at their respective academies: HubSpot Academy and Salesforce Trailhead. Show off your real-world skills using free marketing tools like Google Analytics , MailChimp , and social media platforms like Facebook and Instagram. Take free online courses on Google Skillshop or Coursera.