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Leveraging Inside Sales

Pipeliner

PointClear reports that an outside sales call carries a cost of $308, versus $50 for an inside sales call. Few executives I’ve ever spoken to have the time or the patience to be educating your sellers in how to sell to them. How much more cost-effective is it for a company to leverage an inside sales team to its fullest?

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Three “Lies” That Plague B2B Businesses Today (Part Two of Three)

Pointclear

Ardath Albee: “Research finds that sellers can be involved in all stages of the buying process if they bring value to the conversation. In my opinion, marketing should be helping sellers get into conversations earlier. You earn the right to be in earlier by engaging in challenging, value-added conversations. It is possible.

B2B 100