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A Guide to Marketing Automation

Zoominfo

In an ideal world, marketing automation can help you engage with your prospects and customers efficiently and effectively. Without getting too much into the nitty-gritty complexities of it, marketing automation campaigns send specific content (that you’ve programmed) to leads based on certain behaviors and data. The ultimate goal?

Marketing 246
article thumbnail

A Guide to Marketing Automation

Zoominfo

In an ideal world, marketing automation can help you engage with your prospects and customers efficiently and effectively. Without getting too much into the nitty-gritty complexities of it, marketing automation campaigns send specific content (that you’ve programmed) to leads based on certain behaviors and data. The ultimate goal?

Marketing 113