article thumbnail

A Guide to Marketing Automation

Zoominfo

In an ideal world, marketing automation can help you engage with your prospects and customers efficiently and effectively. Some sample KPI’s to look at include: Cost per lead Revenue Average lifetime customer value Conversion rates Website traffic ROI. How Does Marketing Automation Work? Find the right tool.

Marketing 246
article thumbnail

A Guide to Marketing Automation

Zoominfo

In an ideal world, marketing automation can help you engage with your prospects and customers efficiently and effectively. Some sample KPI’s to look at include: Cost per lead Revenue Average lifetime customer value Conversion rates Website traffic ROI 2. How Does Marketing Automation Work? Find the right tool.

Marketing 113
article thumbnail

The Data Points You Need for an Effective Account Targeting Strategy

Sales Hacker

In the past, managers would give their SDRs free rein to prospect whomever they wanted. These are companies like, Mattermark , DiscoverOrg , Dun & Bradstreet , and Reachforce. This is typically the information that old school prospecting provides: name, company, number of employees, etc. . Determine the basic data you need.

Account 57