InsightSelling through StorySelling
Insight Demand
MAY 12, 2014
Before a meeting, a potential customer downloads, and then watches 11-videos on SAP’s CRM. So by the time the meeting rolls around, the last thing the potential customer wanted was more information, because they’re drowning in it. Because an Insight Scenario is about someone else, the customer won’t feel attacked.
30 
Let's personalize your content