Sales Enablement Tools Help or Hinder
Score More Sales
FEBRUARY 4, 2015
For example take Salesforce.com which is the predominant CRM tool sales teams use. Studies for years have shown lack of adoption in companies or failed use. In 2013, Merkle Group polled executives in $1B+ companies and found a 63% fail rate. If customers are not successful with sales enablement tools, the industry will suffer.
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