Customer Service Demand Generation Eloqua Software 
Pointclear
MAY 5, 2011
In a recent article on Revenue Performance Management in Marketing Automation Software Guide, Lauren Carlson does a nice job of providing a context for the RPM discussion by differentiating it from marketing automation, reviewing the factors motivating its advancement, and raising good questions.
Sales Hacker
OCTOBER 7, 2021
A people person with extensive C-Level experience in enterprise software, business development and operations. I exited to pursue other interests after Upland Software acquired the company in 2019. Author of The SaaS Sales Method for Customer Success and Predictive Marketing. “Always deliver more than expected!
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