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Australia’s Top Financial Marketing Experts Talk Engaging Customers and More

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The panel was led by Merkle Australia ’s Blair Cooke, with additional participation from Jessica Lucas at Citi , Jane Merrick at REST , and Lea Wright at MLC. In the financial services sector, email not only supports acquisition activity, it’s also an essential communication channel for managing, retaining, and growing customers.

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Sales Enablement Tools Help or Hinder

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In 2013, Merkle Group polled executives in $1B+ companies and found a 63% fail rate. If customers are not successful with sales enablement tools, the industry will suffer. Subscribe to the award-winning blog and the “Sales Ideas In A Minute” newsletter for sales strategies, tactics, and tips in selling.