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All the things marketers can (and should) be doing with a CRM

Nutshell

Although typically perceived as software for salespeople, CRMs are the secret sauce behind most successful marketing initiatives. A CRM is an integral piece of software for marketers and salespeople. Targeting based on behavior, location, and other data. Skip Ahead: Newsletter distribution. Top-of-funnel metrics and adjustments.

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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

Pointclear

Christopher has served as editor-in-chief or senior editor with Meeting News, Corporate & Incentive Travel, and Life Extension. ” Finally: Integrating & Leveraging Big Data Via Marketing Automation. These solutions can take “these giant data sets and actually slice and dice them and get real marketing insights.

CRM 178
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PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence

Pointclear

Chris has served as editor-in-chief or senior editor with Meeting News, Corporate & Incentive Travel, and Life Extension. ” Finally: Integrating & Leveraging Big Data Via Marketing Automation. These solutions can take “these giant data sets and actually slice and dice them and get real marketing insights.

CRM 133
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31+ Must-Have Tools to Automate Lead Generation

Sales Hacker

Lead generation falls into two key categories: Outbound lead generation: direct mail, email marketing, and cold calls. Customer analytics and data collection tools. It also provides you with valuable data such as job titles, company info and location, and LinkedIn profiles. Import data from CSV. Export to CSV.

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The SaaS Playbook for Moving Up-Market

Sales Hacker

Enterprise buyers typically have a certain window of opportunity every year to buy a new piece of software. These enterprise features are usually the incentive for the company to purchase the bigger package. End users will start to use software and then the product will spread virally within an organization. Direct Mail.

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31 Simple, Yet Brilliant Lead Generation Techniques to Supercharge Your Sales Pipeline

Sales Hacker

The B2B crowd love how-to information and trend data. When creating content, focus on insight backed by data, or actionable how-to information. If you’re with them in person, record direct-to-camera. Otherwise set up a Skype call and use screen capture software to record the discussion. Shock-and-awe with direct mail.

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What is Lead generation? Types of lead generation,examples and best practices

Apptivo

Types of lead generation: The lead generation typically falls into two main categories: Outbound lead generation which generally include direct mail, advertising, cold calling and email marketing. You can also offer incentives to those who are referred either by providing discount offers or free merchandise. Invest in a CRM now.