No One Wants Your Cold Calls
No More Cold Calling
OCTOBER 22, 2015
I’ve heard it takes at least seven to 10 touches for sales teams who cold call and cold email prospects to connect with decision-makers. New research from demand generation firm Vorsight paints an even more dismal picture of cold calling, suggesting it takes 60 to 90 dials to actually get meetings. We have caller ID.
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