Frank Cespedes: How to Build and Manage Your Multi-Channel Marketing
Cience
NOVEMBER 6, 2019
The most common response I get when I ask managers where they sell is a broad vertical-market answer like “health care” or “financial services.” In SMB, the owner of the business is often the buyer and decision maker: point, click, done! Always start with the sales tasks. Is it primarily cost efficiency—i.e.,
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