Sales and Marketing Management

JULY 26, 2020

There is no one-size-fits-all model to selecting and training the top sales leader, so a holistic onboarding program needs to rely not only on training and sales tactics, but also on leadership and coaching. Training practices should start from the top-down, with leaders directing the selling methodology. Leaders, Take Part!

Hiring 234

Hiring Training Lead Rank Health Care 234

Hubspot Sales

MAY 4, 2020

Harvard Business Review reports 90% of B2B decision makers never respond to cold outreach. IDC found 75% of B2B buyers and 84% of C-level executives consult social media before making purchasing decisions. The use of social selling tools can increase win rates by 5% and deal size by 35%.

Social Selling 115

Social Selling LinkedIn Lead Rank Lead Scoring 115

Cience

NOVEMBER 6, 2019

Online tools are a complement to, not a substitute for, in-person dealer visits, and car buyers are very discriminating in their use of these tools. The most common response I get when I ask managers where they sell is a broad vertical-market answer like “health care” or “financial services.”

Channels 42

Channels Marketing Retail How To 42