Alice Heiman

FEBRUARY 13, 2024

She was met with the daunting task of revitalizing a company that was “dead in the water” due to the pandemic-induced halt in its traditional training services. One of the most striking revelations from Harris was the absence of a demand generation and marketing strategy within Challenger.

Demand Generation Agencies 76

Demand Generation Agencies Hiring Demand Generation Demand Generation Targets 76

Nutshell

OCTOBER 21, 2019

The ability to see things from your customer’s perspective is a huge advantage in B2B sales and marketing. That’s why I see empathy as a superpower in marketing and sales. If you remember, Jerry had this revelation in the movie. You’ll never guess what this company does—they’re a collection agency.

Demand Generation Agencies 90

Demand Generation Agencies Marketing Top of Funnel Demand Generation 90

Zoominfo

JUNE 18, 2018

It was a revelation. And you have to do it anyway I think about this idea of “training” a lot when I talk to VPs of Sales and VPs of Marketing who tell me that they are just going to rely on their Rolodexes and their CEOs network because “ cold calling is dead,” and people don’t answer their phones anymore. Babies are trainable!

Outbound 130

Outbound Cold Calling Revelation Demand Generation Agencies 130

DiscoverOrg Sales

JUNE 15, 2018

It was a revelation. I think about this idea of “training” a lot when I talk to VPs of Sales and VPs of Marketing who tell me that they are just going to rely on their Rolodexes and their CEOs network because “cold calling is dead,” and people don’t answer their phones anymore. Developing outbound sales takes time and training, too.

Outbound 120

Outbound Cold Calling Webinar Metrics Revelation 120