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Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 5]

Pointclear

I consider SiriusDecisions to be the gold standard when it comes to best practices in B2B marketing and sales processes. It's about helping sales find and close business in target accounts and about developing valuable customer relationships in those accounts. It's a marketing strategy dictated by the sales go-to-market model.

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The Definitive Prospecting Guide for Sales Management to Grow Pipeline

Vengreso

In fact, if you ask any sales leader what their teams struggle with the most (and I have), they would say it’s prospecting, especially now that virtual selling is the norm. According to HubSpot , 40% of sellers admit that prospecting is the most challenging part of the sales process. The other 60% comes from our sales team.

Pipeline 145
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170 Sales Terms From A – Z: The Updated Glossary of B2B Sales Definitions

Sales Hacker

Demand Generation. Direct Mail. Direct Sales. Decision Maker in the context of sales, is a person who possesses the required expertise and authority in making purchase decisions. Dialer is a computer software, application or electronic device that automates the process of making phone calls.