Hubspot Sales

AUGUST 21, 2023

They show this through digital behavior like downloading an ebook or joining a webinar, allowing you to engage them with educational content. While each company divides the lead generation and qualification process differently, marketing is typically in charge of the attract and engage phases. After that comes the engage phase.

Paid Content 98

Paid Content Top of Funnel Lead Rank Webinar Metrics 98

Hubspot Sales

NOVEMBER 21, 2018

Gatekeeper: Blocker in getting a product implemented or approved. They show this through digital behavior like downloading an ebook or joining a webinar. Generate interest. This occurs through demand generation, which can happen with inbound and/or outbound strategies. Buyer: Owns the budget. You must optimize.

Paid Content 137

Paid Content Top of Funnel Lead Rank Webinar Metrics 137

Sales Hacker

JANUARY 24, 2018

What are your biggest demand generation challenges? This “lumpy mail” technique bypasses the gatekeeper and straight into the hands of the decision maker, eager to know what’s inside. If this is the case, offer to create a long-form piece of content for their audience in exchange for a share of the leads generated.

Lead Generation 84

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 84

Sales Hacker

MARCH 2, 2020

Everything she writes here is reinforced in her blog, eBooks and kits, and videos. It’s a guide that remains relevant, by many standards, and is a must-read for anyone in demand generation and sales development. Buyers and sellers are on their own journeys – each resembling their unique roller coaster ride. SPIN Selling.

Top of Funnel 141

Top of Funnel Lead Rank Hiring Handbook 141