Hubspot Sales

AUGUST 21, 2023

They show this through digital behavior like downloading an ebook or joining a webinar, allowing you to engage them with educational content. While each company divides the lead generation and qualification process differently, marketing is typically in charge of the attract and engage phases. After that comes the engage phase.

Paid Content 98

Paid Content Top of Funnel Lead Rank Webinar Metrics 98

Hubspot Sales

NOVEMBER 21, 2018

Gatekeeper: Blocker in getting a product implemented or approved. They show this through digital behavior like downloading an ebook or joining a webinar. This model is easy to build, but harder to scale, because it takes time and money to hire and train a full sales organization. Generate interest. Buyer: Owns the budget.

Paid Content 139

Paid Content Top of Funnel Lead Rank Webinar Metrics 139

Sales Hacker

MARCH 2, 2020

Everything she writes here is reinforced in her blog, eBooks and kits, and videos. Contrary to popular sales training, you don’t have to make presentations to everyone who will listen. It’s a guide that remains relevant, by many standards, and is a must-read for anyone in demand generation and sales development.

Top of Funnel 141

Top of Funnel Lead Rank Hiring Handbook 141