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PODCAST 138: From Marketer to CEO: The Power of Brand as a Growth Amplifier with Jake Sorofman

Sales Hacker

DECEMBER 1, 2020

Marketing was about demand generation, marketing was about building a pipeline. Does every CMO have to previously have been a director of demand generation? Well, the first thing I’d say is that you need to be able to build demand and pipeline in order to earn the right to be a CMO and continue to be a CMO.

Marketing 63
Marketing Scale Demand Generation Agencies Marketo 63
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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

OCTOBER 7, 2021

There’s no need to emulate stereotypes of sellers or to use the exact words and tactics of your sales manager or colleagues. As a result, I am constantly considering what team members may be feeling, and working to create space for conversations to celebrate our differences and identify how we can better support one another.

Hiring 130
Hiring Ideal Customer Profile Top of Funnel Lead Rank 130
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