3 SEO Metrics CMO's Can Use to Drive More Leads in the Funnel
SBI Growth
SEPTEMBER 18, 2012
What channel of Demand Generation can yield the highest return and sustained success? Below is an example report reflecting the ideal B2B mix of branded vs. non-branded keywords. Non-Brand Keywords represent a richer source of net new leads of prospects searching by an area of interest. Author: John Koehler.
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