The Proven Process for Developing a Go-to-Market Strategy [+Templates]
Hubspot Sales
AUGUST 21, 2023
These people make up what is called the "buying center." First up is the attract phase. Once the prospect reaches this point, the sales team takes over. The process will typically look as follows: Contact: Communication between the lead and sales rep begins. This can be in the form of a blog, whitepaper, or video.
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