The Proven Process for Developing a Go-to-Market Strategy [+Templates]
Hubspot Sales
AUGUST 21, 2023
Research each role to get a general sense of what they do, their goals, and their pain points. It’s critical to learn who these people are, what motivates them, and what their problems are, as they will be the ones to put your product on the map. They are also often less motivated to sell than your own sales team would be.
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