Openview

OCTOBER 13, 2017

As someone who is often caught in the crossfire between sales and marketing (it’s part of my job description as the VP of Go-to-Market here at OpenView) I was delighted to have the opportunity to host a panel of industry leaders with diverse opinions about and varied experience with this very issue.

Marketing 74

Marketing Top of Funnel Outbound Inbound 74

Sales Hacker

AUGUST 7, 2020

A recent study analyzed data from thousands of events over a five year period and found that approximately 70% of professional event speakers are male. Fortunately, more organizers than ever before are consciously seeking out female sales experts for panels, presentations, and podcasts. [link]. Senior Director of WW Inside Sales.

Demand Generation Agencies 121

Demand Generation Agencies Hiring Enterprise Enterprise 121

Sales Hacker

DECEMBER 8, 2017

Despite all the AI fear mongering, we dug deep to find out what really matters next year – so aside from our own analysis, we asked sales leaders, experts, and top sales reps to predict the top sales trends of 2018. Outbound Gets Tougher With GDPR Regulations: SaaS Goes Channel Sales For The Win! labor force.

Trends 96

Trends Outsourcing Services Top of Funnel Account Based Marketing 96

Sales Hacker

OCTOBER 7, 2021

I spent 13 years in massage therapy, which included running my own business, before I moved to sales. Aliisa has worked in tech sales for 15 years. She was the first sales hire at Mixpanel and ran their downmarket segment. She then went to InVision where she managed west coast enterprise sales. Alicia Berruti.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

Tony Hughes

MARCH 13, 2018

Build one-pagers, white papers, brand collateral and an array of enticing sales material. Step one: study your competitors. Build out concise case studies with testimonials from your happiest reference customers. Turning the camera on to the customers to garner their insight is a great way to align sales and marketing.

Social Selling 63

Social Selling Ideal Customer Profile Lead Rank Top of Funnel 63

OnePageCRM

MARCH 2, 2017

Demand generation – Top of funnel, content marketing, social publishing. Sales roles. Lead Qualification – Further segmenting of MQL’s into high value/low value leads. MOF content: Case studies, expert webinars, data sheets, how-to guides. Marketing roles. Middle of Funnel.

Top of Funnel 48

Top of Funnel Lead Rank Marketing Qualified Lead Lead Scoring 48