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Key Take-aways from 3 Compelling Sessions at #DemandCon

SBI

DemandCon’s purpose is to offer education and insight into the art of aligning and accelerating the sales and marketing funnel. Umberto Milletti , CEO of InsideView spoke of better lead conversion through ‘enrichment.’ Atri Chatterjee , CMO of Act-On Software took us through the 7 Habits of Highly Effective Marketers.

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The Pipeline ? Reports of the Death of the Salesperson Are Greatly.

The Pipeline

At Dreamforce, Tibor and I presented at the InsideView booth. What you should do: Nothing new here — keep your crew well-trained in professionalism, product, and market. I do believe salespeople can and should write blog posts about their market or selling in general if they are thoughtful and articulate.

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