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PODCAST 07: You CAN Align Marketing and Sales (Here’s How This CMO Did It)

Sales Hacker

We talk about how to align marketing and sales with demand generation to drive scale. How to align Sales, Customer Success, Marketing, and Demand Gen. The right way to think about demand generation and what data to use to make decisions. 6) What really is demand generation? [25:53]. What You’ll Learn.

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Playing Nice: Easing the Tension between Sales and Marketing Teams

InsightSquared

According to a recent report from Marketo , misalignment between sales and marketing costs companies $1 trillion dollars annually. Organizations with strong communication enjoy increased sales, higher customer retention rates, shorter buying cycles, increased hot leads, and higher sales win rates among many other benefits.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Beth works with our team of experts to help companies create a culture of engagement, reduce regrettable turnover, increase productivity and revenue, and grow key customer retention. Prior to Tealium, she held leadership roles at Engagio and Marketo. Sales Manager with a background in SaaS, On-Demand (Rideshare) & Advertising.

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