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8 Ways to Jumpstart Your Sales Execution Today

Hubspot Sales

One of the most lucrative ways to improve your bottom line is through boosting your sales team's effectiveness — yet many companies choose to focus on aspects of the business like product velocity or customer support costs rather than dialing in on their sales execution. That said, sales execution can be elusive.

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The Prospecting Problem: Balancing Inbound and Outbound Sales Strategies

Sales Hacker

Consider naming your personas — it makes them feel real and much easier to teach to the sales team. TOPO, an analyst firm that helps sales and marketing organizations grow revenue, recommends developing three persona types : the entry point, the decision-maker, and the business owner.

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