article thumbnail

Value of Assessment ROI & TCO Tools for Demand-Gen and Sales Enablement Campaigns

The ROI Guy

For demand-gen marketing campaigns, compelling value oriented interactive tools is an absolute requirement for today’s frugal and skeptical IT buyers. The first year benefits included a 3% increment in related revenue, and incremental savings per direct sales representative of $30,000.

ROI 40
article thumbnail

170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

I’ve sold to the largest companies in the world on behalf of the largest companies in the world and now help entrepreneurs and small business owners create a B2B Sales Strategy to increase the revenue and value of their business. She is a globally recognized, award-winning revenue enablement executive. Alicia Murphy.

Hiring 130
article thumbnail

Top 25 Incendiary Social Selling Secrets

Tony Hughes

If you're a sales person, sales manager or CEO that aspires to greatness this year and leveraging the new channels to book major revenue, remember that it's not just about social selling – it's about advanced strategic social selling ! Publish SME B2B content daily. Tactics without strategy are a fool's errand. Very cutting edge!