Zoominfo

OCTOBER 13, 2021

A 2018 study by the University of Zurich found that even a small gift from a sales representative makes customers much more likely to make a purchase. In the study, reps gave customers six tubes of toothpaste — a trivial offering. What do we mean by “direct mail marketing”? The results? Anything but trivial.

Top of Funnel 130

Top of Funnel Lead Rank Marketing Qualified Lead Direct Mail 130

Sales Hacker

APRIL 21, 2022

These enterprise features are usually the incentive for the company to purchase the bigger package. At Lattice, we did everything from sending direct mail to inviting target accounts to exclusive dinners to making custom content for specific accounts. Direct Mail. Get case studies from bigger companies.

Ideal Customer Profile 85

Ideal Customer Profile Marketing Enterprise Enterprise 85

Apptivo

APRIL 8, 2022

What is to be understood is if your prospects are not willing to buy what you sell, then eventually there will be a drop in sales. There might be prospects that have interest in your product or service and ready to make a purchase. These prospects are referred to as ‘good leads.’

Paid Content 98

Paid Content Lead Generation Lead Rank Lead Scoring 98

Sales Hacker

SEPTEMBER 2, 2019

That’s because it informs prospects — giving them insight into their problems, your solutions, and what they can expect. Case studies. Direct mail. Let your SDRs or BDRs generate leads and qualify them, so the pipeline is filled with sales-ready prospects that your closers can work with. Customer success stories.

Lead Gen 82

Lead Gen Paid Content Lead Generation Sales Qualified Lead 82