Nutshell

JANUARY 30, 2020

ROI Metrics : Measuring how much money is being spent on specific marketing campaigns versus how much revenue is generated. Customer acquisition cost Conversion rate Customer lifetime value Average sale price Effectiveness of sales and support activities. Related reading: How to build a sales process: the complete guide.

Top of Funnel 155

Top of Funnel CRM Webinar Metrics Marketing 155

Sales Hacker

NOVEMBER 16, 2021

Lead generation falls into two key categories: Outbound lead generation: direct mail, email marketing, and cold calls. Traffic Booster is geared towards eCommerce retailers and takes care of every aspect of your PPC marketing, automating your whole PPC lead generation process. What is lead generation automation? Backlink data.

Paid Content 108

Paid Content Lead Generation Lead Rank Lead Scoring 108

Sales Hacker

APRIL 21, 2022

These enterprise features are usually the incentive for the company to purchase the bigger package. At Lattice, we did everything from sending direct mail to inviting target accounts to exclusive dinners to making custom content for specific accounts. Direct Mail. ROI Analysis. Customized Training.

Ideal Customer Profile 85

Ideal Customer Profile Marketing Enterprise Enterprise 85