Jonathan Farrington

APRIL 7, 2013

The salesforce of 50 specialist equipment consultants and key account executives is divided into eight geographical regions, each managed by an area manager under the control a national sales manager. Indeed, cost per sale was initially rising due, it had been assumed, to poor feedback of results by the salesforce.

Marketing 41

Marketing Direct Mail SalesForce Face-to-face 41

Jonathan Farrington

JUNE 24, 2013

The sales-force of 50 specialist equipment consultants and key account executives is divided into eight geographical regions, each managed by an area manager under the control a national sales manager. Sales managers complained that the influx of leads was actually reducing sales force productivity.

Marketing 38

Marketing Lead Generation Direct Mail Face-to-face 38

Jonathan Farrington

JULY 18, 2012

The salesforce of 50 specialist equipment consultants and key account executives is divided into eight geographical regions, each managed by an area manager under the control a national sales manager. Indeed, cost per sale was initially rising due, it had been assumed, to poor feedback of results by the salesforce.

Marketing 37

Marketing Direct Mail SalesForce Face-to-face 37