Remove Direct Sales Team Remove Incentives Remove Sales Remove Software
article thumbnail

5 Tips to Prevent Channel Conflict

Allbound

Conflict can occur for various reasons such as pricing, poor communication, or even deals poached by the direct sales team. To increase channel sales, it’s vital to keep your product top of mind with your partners. In competitive industries like IT and software, partners rely on trust and loyalty.

article thumbnail

Channel Sales for SaaS: What It Is, When it Works, and How to Build Your Own

Openview

Some of the most successful and influential SaaS companies include channel sales in their go-to-market strategy. For the uninitiated, channel sales refers to the process of partnering with third parties to get your product into the end user’s hands. Channel Sales versus Direct Sales – The Good and the Bad.

Channels 129